A listings agency acts as an adviser, not just a middleman. We help projects craft a strong listing strategy, meet tier-1 exchange requirements, and ensure a smooth, efficient process.
Getting listed on Binance or Coinbase isn’t just about forms
For most crypto founders, getting listed on Binance or Coinbase feels like the ultimate milestone. But behind every listing is a deep, multi-layered process involving strategy, compliance, and relationships — not just luck or money.
In this post, I’ll break down what really goes into token selection and how projects can position themselves for success.
This article draws on my own experience as a listings adviser and insights from Cointelegraph’s “What it takes to get listed on Binance and Coinbase”, one of the most detailed breakdowns of how exchanges make their decisions.
What exchanges actually evaluate
Exchanges look for far more than hype or trading volume. The checklist usually includes:
- Team background — public profiles, credibility, and prior experience.
- Real use case & utility — what problem does the token actually solve?
- Community activity — genuine engagement, not just bot traffic.
- Security & audits — completed smart contract and KYC/AML checks.
- Legal compliance — structure, jurisdiction, and investor safety.
- Liquidity planning — strong market-maker relationships and post-listing support.
Beyond the official forms, there’s an informal layer that’s rarely talked about:
- The trust and track record between exchanges and the project team.
- Business potential — will this token generate trading activity and user growth?
- Strategic alignment — whether the token fits the exchange’s regional or product focus.
“A listings agency acts as an adviser, not just a middleman…” — Cointelegraph article
The listing process — step by step
On Binance
- Fill out the application form with detailed token, legal, and financial info.
- Pass due diligence — audits, compliance checks, and background reviews.
- Discuss listing terms directly with the Binance listings team.
- Optionally participate in Launchpad or Launchpool programs.
- If approved, prepare for community co-governance and liquidity coordination.
On Coinbase
- Submit through Coinbase Asset Hub.
- Undergo a full compliance and risk assessment.
- Demonstrate liquidity, demand, and a clear user base.
- Meet all ongoing monitoring and reporting requirements.
On smaller CEX and DEX
Smaller CEXs and DEXs are great first steps. They help projects build real market activity before approaching tier-1s.
However, exchanges quickly spot fake trading volumes or artificial community hype — authenticity matters.
The role of a listings agency
A professional listings agency acts as a strategic adviser, not just a middleman.
Here’s what we typically help projects with:
- Exchange strategy and prioritization
- Preparation of documentation and communication with listings teams
- Legal and compliance support
- Market-making coordination
- PR, influencer, and community campaigns
- Negotiations to secure better terms
“For us, every listing is not just a deal — it’s a strategy for long-term success.” — Paul Dolgopolov, ListingWise
Conclusion
Getting listed on Binance or Coinbase is not magic — it’s a disciplined, strategic process that combines readiness, credibility, and timing.
💡 Key takeaways:
- Exchanges assess not just technology, but the project’s integrity, activity, and compliance.
- Build trust step by step through smaller exchanges.
- Partner with experienced agencies who understand both the technical and relational side of listings.
- Treat listing as part of a broader growth strategy — not the final goal.
If you’d like to discuss your token listing strategy, feel free to reach out — I’m always open to sharing insights from real exchange experiences.
Credits / Inspiration section
Inspired by Cointelegraph’s article “What it takes to get listed on Binance and Coinbase”, which perfectly captures the balance of compliance, credibility, and grit required to reach tier-1 listings.
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